JOAO PAZ

Head of Design
Illustrator
Typographer

Based in NYC
Overseeing LA,
NY & BOS

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09  .Yahoo
For Lovers Campaign
Typography

About  . Yahoo is a place ‘For Lovers’. Not for the sweethearts but for the diehards. With a profoundly niched content their platform is the place to get a legit fix on whatever it is you’re into, whether that’s Mexican wrestling, rockabilly, sneakers, football you name it. That’s why we designed a campaign that dives head first into these oddly specific worlds to celebrate true love with a bold and unapologetic aesthetic. Because true love laughs at the face of moderation.  Design Team: Pablo Marques, Marco Pupo, Joao Paz, Carlos Matias Role: Art Director, Graphic Designer & Typographer (Skateboard / Sneakerheads / Mutants), I Love Dust  (Wrestling / Football)