Yahoo
For Lovers
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TypographyYahoo positions itself as a place “For Lovers,” not the casual kind, but the deeply invested and the niche obsessed. A platform built for those who go all in, across worlds that range from the expected to the obscure. The design responds by diving head first into these specific cultures, creating a typographic system that shifts in tone, style and attitude to match each one. Bold and unapologetic, the visual language celebrates intensity, because true love laughs in the face of moderation.
ECD: Pablo Marques, Marco Pupo | Head of Design: Carlos Matias | Designers: João Paz | Production House: I Love Dust | Typeface: Bespoke Type Design by João Paz, Helvetica Neue by Linotype Foundry
Role: Typographer, Art Director
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