https://joaopaz.com/information-1 2026-03-24T20:33:36+00:00 always 0.5 https://joaopaz.com/index-button 2026-03-28T00:35:18+00:00 always 0.5 https://joaopaz.com/about 2026-04-11T11:33:36+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2529253702631441162556184518255/PROJECT-FLOW_04_2.png https://joaopaz.com/main 2026-03-24T20:39:35+00:00 always 0.5 https://joaopaz.com/joão-paz 2026-03-28T00:46:28+00:00 always 0.5 https://joaopaz.com/header---mobile 2026-03-24T20:33:36+00:00 always 0.5 https://joaopaz.com/nav-(right)-1 2026-04-01T00:27:38+00:00 always 0.5 https://joaopaz.com 2026-03-24T21:00:49+00:00 always 0.5 https://joaopaz.com/code 2026-03-24T21:00:49+00:00 always 0.5 https://joaopaz.com/01-tiles 2026-03-27T21:28:29+00:00 always 0.5 https://freight.cargo.site/t/original/i/D2529077206010371572863568240239/post_01.mp4 Art Directors Club<br />Campaign &#x26; Design<br /><span class="year">2025</span><br /><div class="caption-cut-text">Enter the eye-verse, a campaign built on the idea of being seen by the best eyes in the industry. A simple motif expands into a hypnotic world of patterns, characters and motion. Surreal, crafted and impossible to ignore, it invites creatives to show what they’ve got.<br /></div> <br /> <br /> [More..] https://freight.cargo.site/t/original/i/K2838678409825048353143597882991/01_CONCEPT_COVER.png Branch Museum<br />Rebrand<br /><span class="year">2025</span><br /><div class="caption-cut-text">A new identity drawn from the museum’s original blueprint, turning architecture into a living system. A sculptural mark that changes with perspective, inviting new ways of seeing to emerge. From logo to sound, every element expands the building into a brand.</div><br /> <br /> [More..]<br /> https://freight.cargo.site/t/original/i/X2854052743545287102867218423407/THUMB.jpg MulleLowe<br />Global Rebrand<br /><span class="year">2023</span><br /><div class="caption-cut-text">A global identity built around an octopus that can reinvent itself infinitely, shifting form with every expression. A generative system allows thousands to shape their own version, turning individuality into a shared language. A brand designed to evolve as fast as the world around it.</div><br /> <br /> [More..] https://joaopaz.com/02-tiles 2026-04-02T01:28:32+00:00 always 0.5 https://freight.cargo.site/t/original/i/I2841871891177389298872231190127/CROPS_1.jpg MullenLowe<br />Octo Typeface™<br /><span class="year">2023</span><br /><div class="caption-cut-text">A custom typeface where organic tentacles merge with the logic of a serif foundation. Every letter curves into itself, balancing movement with weight and structure. No two forms are the same, yet all belong to a cohesive, living typographical system.</div><br /> <br /> [More..]<br /> https://freight.cargo.site/t/original/i/Y2841914696293610019675469569647/THUMB_VARZENAL-3.jpg Omo Varzenal Cup<br />Brand World &#x26; Campaign<br /><span class="year">2026</span><br /><div class="caption-cut-text">A celebration of football at its purest form, played on dirt pitches at the heart of local communities. Eight teams named Arsenal rise from the várzea to a final in London. A visual language shaped by raw textures and imperfections, expressing the true heart of football.</div><br /> <br /> [More..]<br /> https://freight.cargo.site/t/original/i/P2843451111956918673684498013807/COCA_COLA_THUMB-4.jpg Coca-Cola<br />Taste The Feeling<br /><span class="year">2015</span><br /><div class="caption-cut-text">From Open Happiness to Taste the Feeling, a new chapter that places the product at the heart of every story. The Under Pressure spot leads the way, turning everyday stress into moments of release. A global platform grounded in taste, feeling and lived experience.</div><br /> <br /> [More..]<br /> https://joaopaz.com/03-tiles 2026-04-02T01:28:59+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2841365807373164735790402559599/THUMB_MLDS_05.jpg MullenLowe Design Studio<br />Brand Launch<br /><span class="year">2024</span><br /><div class="caption-cut-text">A visual identity for a global design studio. At a time of rapid automation, it grounds itself in craft and human authorship. Effortless and analog, it captures a sense of spontaneity through making. 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A campaign that challenges audiences to stay open, even when it feels difficult.</div><br /> <br /> [More..]<br /> https://joaopaz.com/04-tiles 2026-04-02T01:28:33+00:00 always 0.5 https://freight.cargo.site/t/original/i/F2841962921358387501524325555823/THUMB_YAHOO-03.png Yahoo For Lovers<br />Campaign &#x26; Typography<br /><span class="year">2019</span><br /><div class="caption-cut-text">A typographic system built to reflect Yahoo as a space for the deeply passionate and the niche obsessed. Each expression shifts in tone, style and attitude to mirror the worlds it represents. A flexible language that celebrates individuality while maintaining a shared visual language.</div><br /> <br /> [More..]<br /> https://freight.cargo.site/t/original/i/U2843076643255136554597498281583/APPLE_PHOTO_THUMB-2.jpg Apple at Work <br />Photography<br /><span class="year">2019</span><br /><div class="caption-cut-text">A portrait series documenting people at their most engaged. 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A playful and ironic idea that turned a small business into a widely shared cultural moment.</div><br /> <br /> [More..]<br /> https://joaopaz.com/05-tiles 2026-04-02T01:28:33+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2843231660874788342436113473135/COKE_ZERO_THUMB-1.jpg Coke Zero<br />Global Look &#x26; Feel<br /><span class="year">2015</span><br /><div class="caption-cut-text">A new global standard for treating Coca Cola’s liquid. Through light, color and depth, the richness of its undertones is brought forward while refreshment becomes visible. A photographic language designed to make every image feel like a sip.</div><br /> <br /> [More..]<br /> https://freight.cargo.site/t/original/i/Z2843432104339591402993965129327/GIF_Rounded.gif Apple at Work<br />Iconography<br /><span class="year">2019</span><br /><div class="caption-cut-text">A system designed to represent the many ways people work today. 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