MullenLowe
Octo Typeface™
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TypographyMullenLowe’s Octo Typeface is inspired by the octopus’ fluidity and adaptability, characterized by the rounded shapes of its twisting tentacles. The typeface was born out of the combination of two polar opposites within the design spectrum: The organic, fluid tentacles converge with the straightforwardness of a classic serif. Each letter twists around itself but stays grounded by the weight of its base. The negative spaces were composed around and inside the letters with the same intention as the parts the eye can see, mirroring the intricate nature of the tentacles themselves. Every letter exhibits a singular construct, in a manner that no other letter replicates those exact curves, even though they respect general rules of angles and pivots in order to obtain a cohesive family output.
ECD: Ricard Valero | Head of Design: João Paz | Designers: João Paz, Márcio Doti, Christian Meissner | 3D: Sergio Paulo | Head of Motion: Christian Meissner | Cell Animation: Sebastien Pfeifer (Everfresh), Shotopop | Sound: The Diner Music | Typeface: Wolpe Pegasus by Monotype | Press: It’s Nice That, The Brand Identity, AdAge Top 5, Communication & Arts, Monotype, Type Trends Report, Page Mag, Muse by Clio, Adweek, Little Black Book, Zachary Winterton, AdAge
Role: HOD, Typographer, Designer
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