02 .
MullenLowe Global
Generative Visual Identity
Global Rebrand
About .The new global brand identity was created by MullenLowe U.S. and challenges the way agencies show up in the world. The new logo doesn’t live by the rules of logic. It breaks free from any type of symmetry and rigidity. With no corners or end points, it changes and moves and behaves in different ways. The new MullenLowe octopus is alive. It has a will, a personality, and, above all, it wants to move. With its endless twists and turns, it has the freedom to reinvent itself infinitely. Design Team: Christian Meissner, Marcio Doti, Ricard Valero, Joao Paz Role: Head of Design, Illustrator, Typographer, Designer