MullenLowe
Design Studio
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Brand Launch
A launch identity built to capture the life inside the studio, where obsessed designers are constantly making, testing and exploring. The work reflects that energy directly, using whatever tools were within reach, from ink on paper to iPhone captures and in house prints, letting process shape the outcome. Built in the moment and guided by an instinctual approach, the system embraces process as the final expression. Raw, tactile and hands on, it reflects a belief in design that is simple, direct and deeply rooted in craft, where making is inseparable from the idea.
Head of Design: João Paz, Fabio Brigido | Designers: Rafael Rosa, Cacá Barabás, Audrey Nathania | Head of Motion: Christian Meissner | Typeface: PP Neue Montreal by Pangram Pangram Type Foundry | Press: AdAge, Campaign US
Role: Head of Design
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