11 .Unilever Knorr
Fast Food Remix
Visual Identity
About .To encourage cooking at home, we invited Ludacris to remix fast food by reimagining it with Knorr ingredients. He remixed "The Choice is Yours" by Black Sheep, creating a bold campaign with a dynamic, typography-centric design. Blending a bespoke typeface inspired by ‘90s hip-hop with modern sans-serif elements, the identity captures Knorr's energy in the vibrant world of Ludacris.. Design Team: Gabe Guedelha (Typographer), Marcio Doti, Fabio Brigido, Joao Paz Role: Head of Design