Coke Zero
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Global Look & Feel
A global visual approach built around a simple idea: “drinkable advertising.” Every image is crafted to evoke the sensation of tasting a Coke, turning the liquid into the core of the experience. Rather than just showing the product, the work focuses on making its refreshment visible. A unified photographic system sets the standard, guiding how the liquid is captured across markets. Rich undertones, from amber to caramel and golden hues, are brought forward through light, depth and composition. Treated as a canvas, the liquid becomes expressive, establishing a lasting visual language for the brand.
CCO: Chris Garbutt, Corinna Falusi | CD: Milton Correa, Jones Krahl, Abe Baginsky | Designers: João Paz, Andreas Hoff
Role: Art Directior, Illustrator
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