13 .The Coca-Cola Company
Taste The Feeling - Under Pressure
Platform Launch
About .Millennials around the world are under more pressure now than ever before. From pushy tiger moms in China to Brazilian college students having to time-punch in and out of school. From worrying about how many people are liking your Instagram photos, to wondering how long it will take for a crush to text you back. In this spot we show how the very act of opening a Coke, is like releasing your own inner pressure valve. When the top of the bottle is cracked open and those bubbles effervesce upwards… it mirrors the uplifting feeling you get from the great taste and your own pressure releases, for a precious few moments, before you go again. Team: Abe Baginsky, João Paz, Allie Lackey, Line Johnson Role: Associate Creative Director