Coke Cola
Taste The Feeling
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Platform
Part of Coca Cola’s shift from Open Happiness to Taste the Feeling, this work brings the product back to the center through a more human and immediate lens. Millennials around the world are under constant pressure, from expectations, relationships and the pace of everyday life. The film captures the simple act of opening a Coke as a moment of release. As the cap twists and the bubbles rise, pressure gives way to a brief pause, where taste and feeling become one. A sensory approach that turns sound, motion and effervescence into a shared experience of relief.
CCO: Chris Garbutt, Corinna Falusi | Creeatives: Abe Baginsky, João Paz, Allie Lackey, Line Johnsen | Production House: MJZ | Director: Hoffman & Metoyer | Press: AdAge
Role: Associate Creative Director
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