JOAO PAZ

Head of Design
Illustrator
Typographer

Based in NYC
Overseeing LA,
NY & BOS

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21  .The Chemours Company
States of Chemestry
Logo Identity Vignettes

About  .For Chemours, we developed a series of unique logo vignettes for various product lines, each representing distinct chemical states associated with the respective products. To visually depict these chemical reactions, we utilized live elements such as ice, liquid nitrogen, fire, gold paint, and colorful powders. These elements were combined to create dynamic reactions, all of which were captured in an analogue manner.  Design Team: Melissa Hoke, Haley Grassetti, Joao Paz   Role: Art Director, Designer