The Branch
Museum of Design
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Rebrand
The Branch Museum unveils a new design system rooted in the history and architecture of its home. A Tudor-style building defined by its iconic inverted V-shaped tower. By mirroring and transforming this form into a symmetrical house-like shape, the logo reflects the museum’s role as a home for design, while its subtle tilt introduces disruption, challenging traditional notions of stability and beauty. The concept echoes Virginia’s history of rebellion and transformation, symbolizing the museum’s commitment to questioning norms and redefining design for a new era.
CEO: Frank Cartagena | Head of Design: João Paz, Fabio Brigido | Designers: Allie Hughes, Rafael Rosa, Cacá Barabás, João Paz, Samuel Simões, Erin Secosky | Head of Motion: Christian Meissner | Motion Designer: Ray Chen | Sound: Evil Twin | 3D: Sergio Paulo | Typeface: Sohne by Klim Type Foundry | Press: Print Mag, AdAge Top 5, Communication & Arts, AdAge, BrandNew by Behance
Role: Head of Design, Designer
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