01 .Branch Museum of Design
Rebrand
About .The Branch Museum unveils a new design system rooted in the history and architecture of its home—a Tudor-style building defined by its iconic inverted V-shaped tower. By mirroring and transforming this form into a symmetrical house-like shape, the logo reflects the museum’s role as a home for design, while its subtle tilt introduces disruption, challenging traditional notions of stability and beauty. The concept echoes Virginia’s history of rebellion and transformation, symbolizing the museum’s commitment to questioning norms and redefining design for a new era. Design Team: Christian Meissner, Cacá Barabás, Allie Hughes, Rafa Rosa, Samuel Simões, Ray Chen, Llewellyn Hensley, Erin Secosky, Sergio Paulo, Andre Faria, Murilo Faria, Peter Sauces, Fabio Brigido, Joao Paz Role: Head of Design, Designer