14 .Blockbuster
AOR Initiative - Callgorithm
Out of Home (PR)
About .When we heard there was only one Blockbuster left in the world, we had a crazy thought: what if we became their Agency of Record? We flew out to Bend, Oregon to meet with management. They liked our ideas, and we were signed. We were working on a campaign for them when COVID hit. We pivoted and bought a billboard that showed off their core strength: personal recommendations. And we quickly made the front page on Reddit with over 51K upvotes and thousands of comments. It even got a shout-out on NBC News. Team: Marco Pupo, Tom Mandel, Joao Paz Role: Associate Creative Director