Blockbuster
AOR Initiative - Callgorithm
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Out of Home & PR
With only one Blockbuster left in the world, the idea was simple and slightly absurd: treat it like a global client and become its agency of record. A trip to Bend, Oregon turned that idea into reality, setting the stage for a campaign built around what made the brand iconic. When COVID hit, the work pivoted quickly. A single billboard highlighted Blockbuster’s core strength, personal recommendations, bringing the human side of discovery back into focus. The idea spread fast, reaching the front page of Reddit with over 51K upvotes and earning national attention, including a feature on NBC News.
ECD: Marco Pupo, Pablo Marques | Creeatives: João Paz, Tom Mandel | Production House: MJZ | Director: Hoffman & Metoyer
Role: Associate Creative Director
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