19 .American Express
Amex Platinum Card - Wanderlust
Global OOH Campaign
About .American Express Platinum was losing relevance with modern travelers. So we created a campaign that encouraged people to stop staring at their phones and join the world and immersive themselves into enriching, authentic experiences. At launch, new Platinum memberships more than doubled and the campaign was seen in all the major airports around the world. Design Team: Mark Sikes, Joao Paz Role: Art Director, Designer