20 .American Express
Amex Business Card - Buying Power
Campaign
About .To launch the AMEX business card with MSNBC, we look into creating a campaign that was fully centered on the card and its buying power. The result was a series of CGI created card kits that clearly depicted the purchase power of those cards in a very simple and telegraphic way. Each type of business had their own little world built inside the card. Design Team: Justin Via, Joao Paz, Lucas Camargo Role: Art Director, Designer