Art Directors Club
ADC 104
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Campaign & Design
The campaign for the ADC 104th Annual Awards centered on a simple but powerful idea: being seen by the most discerning eyes in the industry. Built around this premise, “Be Seen by the Best Eyes” calls for work that refuses to be overlooked, using the eye as a metaphor for the discerning gaze of industry jurors. A series of surreal and humorous animated shorts were created, embracing the absurd through a highly crafted and intentional approach. From it, a broader design system emerged, where the eye became a flexible motif across typography, patterns and motion, expanding into a distinct and immersive eye-verse.
CEO: Frank Cartagena | Head of Design: João Paz, Fabio Brigido | Designers: Márcio Doti, Allie Hughes, Rafael Rosa, Cacá Barabás, Erin Secosky, Angela Sun, Leonel Guardado, David Jimenez | Head of Motion: Christian Meissner | 3D Vignettes: Roof Studios | Sound: Combustion Studio | 3D: Sergio Paulo | Typeface: Mabry by Colophon Foundry | Press: The Brand Identity, The Drum, Little Black Book, BrandNew by Behance, AdAge, Shots
Role: Head of Design, Designer
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