Head of Design
Illustrator
Typographer
Based in NYC
Overseeing LA,
NY & BOS
04 .ABC Fitness Solutions
Master & Sub Brands Merger
Global Rebrand
About .The rebrand for ABC Fitness Solutions merges the precision of sports data with the artistry of human movement, creating a visual identity that bridges technology and athleticism. The design is rooted in a monochromatic palette, emphasizing clarity and focus, while allowing the nuanced details of the concept to shine. Graphic patterns throughout the brand fuse the structure of coding and digital bits with the fluid lines of body motion, symbolizing the interplay between technology and the human form. This dynamic visual language captures the essence of ABC Fitness Solutions: a brand at the intersection of innovation and physical performance. Design Team: João Paz, Marcio Doti, Juan Moreno Role: Head of Design, Graphic Designer