ABC
Fitness Solutions
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RebrandThe rebrand for ABC Fitness Solutions explores the relationship between sports data and human movement, expressed through a series of striking posters. Precision meets fluidity, where structured systems give way to moments of motion and release. The work embraces density and information as part of its language, layering posters with structured copy that reflects the data heavy nature of the brand. Rather than simplifying, it leans into complexity, letting information become form. Graphic patterns merge digital structure with the lines of human movement, turning each poster into a study of performance.
ECD: Ricard Valero | Head of Design: João Paz | Designers: João Paz, Marcio Doti, Juan Moreno | 3D Artist: Sergio Paulo | Typeface: Maxeville by Production Type Foundry
Role: Head of Design, Graphic Designer
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