Campaign & Typography
2019
A typographic system built to reflect Yahoo as a space for the deeply passionate and the niche obsessed. Each expression shifts in tone, style and attitude to mirror the worlds it represents. A flexible language that celebrates individuality while maintaining a shared visual language.
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Photography
2019
A portrait series documenting people at their most engaged. Small business owners are shown in the flow of their work, where passion and process meet. Technology becomes an invisible tool, seamlessly integrated into the way they work, allowing their flow state to fully emerge.
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Agency of Record Initiative
2020
The last Blockbuster. One store, one client, treated like a global account. A campaign built on what algorithms can’t replace, human taste and personal recommendation. A playful and ironic idea that turned a small business into a widely shared cultural moment.
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