Brand Launch
2024
A visual identity for a global design studio. At a time of rapid automation, it grounds itself in craft and human authorship. Effortless and analog, it captures a sense of spontaneity through making. A system built to feel simple, intuitive and hands on.
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Something to Offend Everyone
2022
A visual world where discomfort becomes the entry point. Expressive characters react in unexpected ways, blurring the line between humor and tension. A campaign that challenges audiences to stay open, even when it feels difficult.
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Global Rebrand
2023
A rebrand shaped by the relationship between data and movement. Precision meets fluidity, where structured systems give way to human expression. ABC’s brand world brings together the hard and the bendy, creating something distinct in the fitness space.
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