Octo Typeface™
2023
A custom typeface where organic tentacles merge with the logic of a serif foundation. Every letter curves into itself, balancing movement with weight and structure. No two forms are the same, yet all belong to a cohesive, living typographical system.
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Brand World & Campaign
2026
A celebration of football at its purest form, played on dirt pitches at the heart of local communities. Eight teams named Arsenal rise from the várzea to a final in London. A visual language shaped by raw textures and imperfections, expressing the true heart of football.
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Taste The Feeling
2015
From Open Happiness to Taste the Feeling, a new chapter that places the product at the heart of every story. The Under Pressure spot leads the way, turning everyday stress into moments of release. A global platform grounded in taste, feeling and lived experience.
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