Rebrand
2025
A new identity drawn from the museum’s original blueprint, turning architecture into a living system. A sculptural mark that changes with perspective, inviting new ways of seeing to emerge. From logo to sound, every element expands the building into a brand.
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Campaign & Design
2025
Enter the eye-verse, a campaign built on the idea of being seen by the best eyes in the industry. A simple motif expands into a hypnotic world of patterns, characters and motion. Surreal, crafted and impossible to ignore, it invites creatives to show what they’ve got.
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Global Rebrand
2023
A global identity built around an octopus that can reinvent itself infinitely, shifting form with every expression. A generative system allows thousands to shape their own version, turning individuality into a shared language. A brand designed to evolve as fast as the world around it.
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