Rebrand
2025
A new identity drawn from the museum’s original blueprint, turning architecture into a living system. A sculptural mark that changes with perspective, inviting new ways of seeing to emerge. From logo to sound, every element expands the building into a brand.
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Campaign & Design
2025
Enter the eye-verse, a campaign built on the idea of being seen by the best eyes in the industry. A simple motif expands into a hypnotic world of patterns, characters and motion. Surreal, crafted and impossible to ignore, it invites creatives to show what they’ve got.
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Global Rebrand
2023
A global identity built around an octopus that can reinvent itself infinitely, shifting form with every expression. A generative system allows thousands to shape their own version, turning individuality into a shared language. A brand designed to evolve as fast as the world around it.
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Octo Typeface™
2023
A custom typeface where organic tentacles merge with the logic of a serif foundation. Every letter curves into itself, balancing movement with weight and structure. No two forms are the same, yet all belong to a cohesive, living typographical system.
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Brand World & Campaign
2026
A celebration of football at its purest form, played on dirt pitches at the heart of local communities. Eight teams named Arsenal rise from the várzea to a final in London. A visual language shaped by raw textures and imperfections, expressing the true heart of football.
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Taste The Feeling
2015
From Open Happiness to Taste the Feeling, a new chapter that places the product at the heart of every story. The Under Pressure spot leads the way, turning everyday stress into moments of release. A global platform grounded in taste, feeling and lived experience.
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Brand Launch
2024
A visual identity for a global design studio. At a time of rapid automation, it grounds itself in craft and human authorship. Effortless and analog, it captures a sense of spontaneity through making. A system built to feel simple, intuitive and hands on.
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Something to Offend Everyone
2022
A visual world where discomfort becomes the entry point. Expressive characters react in unexpected ways, blurring the line between humor and tension. A campaign that challenges audiences to stay open, even when it feels difficult.
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Global Rebrand
2023
A rebrand shaped by the relationship between data and movement. Precision meets fluidity, where structured systems give way to human expression. ABC’s brand world brings together the hard and the bendy, creating something distinct in the fitness space.
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Campaign & Typography
2019
A typographic system built to reflect Yahoo as a space for the deeply passionate and the niche obsessed. Each expression shifts in tone, style and attitude to mirror the worlds it represents. A flexible language that celebrates individuality while maintaining a shared visual language.
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Photography
2019
A portrait series documenting people at their most engaged. Small business owners are shown in the flow of their work, where passion and process meet. Technology becomes an invisible tool, seamlessly integrated into the way they work, allowing their flow state to fully emerge.
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Agency of Record Initiative
2020
The last Blockbuster. One store, one client, treated like a global account. A campaign built on what algorithms can’t replace, human taste and personal recommendation. A playful and ironic idea that turned a small business into a widely shared cultural moment.
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Iconography
2019
A system designed to represent the many ways people work today. Rather than defining work through a single symbol, it expands into thousands, capturing the tools and realities of modern work. A dynamic approach that mirrors its complexity.
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Global Look & Feel
2015
A new global standard for treating Coca Cola’s liquid. Through light, color and depth, the richness of its undertones is brought forward while refreshment becomes visible. A photographic language designed to make every image feel like a sip.
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The Unseen Stories
2021
A campaign that exploits a grey area in media regulation to expose what cannot be shown. By stating acts too graphic to display, it forces a harder truth to surface. What’s hidden becomes impossible to ignore, revealing a reality that exists far beyond what is allowed to be seen.
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